Wednesday, August 20, 2014

San Diego Goes Euro

Last month Stone Brewing announced it had picked Berlin as the location for its long-awaited European expansion.  Stone started an Indieggo campaign to raise $1 million for the project, and as of this morning has raised over $2.1 million.  Have you reserved your special release yet?  Here is an article from The Economist on Stone's move and opportunity.  I remember when Germany's Reinheitsgbot purity law was used as a marketing tool to tout the quality of German beers, and now it's seen as a detriment to beer innovation.  If the collaboration beers planned for Stone's new Berlin brewery are any indication, adherence to the stodgy, nearly 500-year old Reinheitsgbot is a thing of the past. 

Green Flash announced last month a European brewing relationship.  Green Flash's West Coast IPA is now being brewed by Belgium's Brasserie St-Feuillien for distribution throughout Europe.  The West Coaster reports the differences between domestic and European version of West Coast IPA: 
The malts for the Belgian incarnation were sourced in Europe, while the hops and yeast (White Labs 001) were sent from San Diego to Le Rouelx. The other difference between the Californian and European versions, besides the grain, is that the Euro-bottled brew (33cl) is bottle-conditioned. This is due to the supply chain for St-Feuillien’s (and most of Belgium’s) bottled beer being non-refrigerated.
I know these stories are a little old, but they are still important.

No comments: