Pabst Red Ribbon

Here is a Bloomberg article on the pending sale of 170-year old Pabst Brewing Company to a Russian company, Oasis Beverage.  I have seen Pabst Blue Ribbon available on draft on in big cans at a number of locations over the past few years, but have never had the urge to go faux hipster and actually order one.  The $750 million price tag for a trendy brand seems steep.