Friday, March 11, 2016
I picked up some take out food at BBQ House OB in Ocean Beach a few weeks ago, and is my habit, I checked the tap list. A number of craft sounding beers from now macro-owned craft breweries shared space with local beers from independently-owned craft breweries. Multiple beers from Elysian, Golden Road, and Brecken-freaking-ridge polluted the tap list. Thank God for the presence of Stone, Modern Times, and Karl Strauss to serve as the local vanguard. The tap list at BBQ House OB is, I'm afraid, an example of what local brewers are facing today, and what will only get worse. I expect more restaurants to adopt hybrid tap lists, mixing true local breweries with craft masquerades - Budweiser disguised as Breckenridge and Coors fronting as Golden Road. Many consumers won't know or even care that the craft sounding industrial beers they are ordering aren't local beers, which is just what the macros want. But I know, and won't ever order a beer from Elysian, or Breckenridge, or 10 Barrel, or any other fake craft brewery.