Monday, May 16, 2016
Mike Hess Brewing's Claritas kolsch-style beer won a deserved Gold Medal at the World Beer Cup on May 7th. A few days later I went into Mike Hess Brewing's Ocean Beach tasting room to buy a six-pack of Claritas and was told someone had bought the entire stock of Claritas after it had won the medal. What a douchebag move. Claritas is an excellent beer, but it is far from rare. It is not Pliny the Younger, a limited, once-a-year release; it is brewed year-round and widely available. Cleaning out the tasting room fridge of a brewer's core beer is not just rude but unsavvy and unsophisticated, too. Winning a Gold Medal does not signify scarcity, it rewards a quality beer.