South Bay (San Diego) Beer Revolt

The Voice of San Diego published an article last week on craft beer in the South Bay area of San Diego, which includes Chula Vista, National City, and Imperial Beach.  The point of the article is that major craft breweries have avoided the South Bay due to the assumption that residents only have "taste buds for macro brews, like Bud Light, Corona and Dos Equis."  Anyone who visits a local San Diego brewery knows that the craft beer drinker stereotype of twentysomething bearded white guys is wrong. 

If nothing else, this blog has advocated that quality beer prevails.  This is happening now in the South Bay.  Local residents have taken up the craft beer challenge and are opening restaurants, bars, and breweries.  It sounds like 3rd Avenue in Chula Vista is the epicenter of the #SouthBayUprising.  Note the picture in the article of the guy drinking a beer at La Bella Pizza Garden, the mug is huge.  It alone is reason enough to explore Chula Vista's beer scene.