New English Article

Here is a worth-reading article in San Diego City Beat on New English Brewing Company.  The article hits on some important points, including this declaration:  "There’s a need for anyone interested in craft beer to keep paying attention to San Diego’s pioneer companies."  I agree!  New English is not flashy, nor is it ubiquitous, nor does it release a new hazy IPA every week.  It may fail the shiny-new-thing test, but its beers are excellent.  Its Pure & Simple IPA is one of the best IPAs in San Diego. Period.

New English's tasting room is simple to the point of being anachronistic.  It is located in a nothing office/industrial park in a part of Sorrento Valley you don't visit without a reason.  Even New English's Instagram, which mostly focuses on beer*,  appears less traveled than other San Diego breweries, gathering "likes" in the twenties and thirties compared to hundreds and thousands.  New English is San Diego craft beer's best kept secret.  It's time more people drank its beers.

* I am amazed at how many breweries do not post frequent pictures of their beers on Instagram.  Some breweries use the social media site to focus more on things other than just beer, like events at their breweries, employees goofing around, and a surprising number of animal pictures.  This is fine, but breweries need to be careful not to muddle their message with too many non-beer pictures.  (Poor Benchmark Brewing, for some reason it posted a high number of pictures of its empty tasting room that did not include beer.)