Offshoot Beer Co.

I read a tweet on Saturday morning, April 1, 2017, that The Bruery had formed a new company, Offshoot Beer Co.,  to release IPAs, a style The Bruery had vowed to never release.  I immediately thought this was fantastic, The Bruery finally brewing complex IPAs, but then my saner self realized this was an epic April 1st prank - maybe the best ever.  I tempered my joy.

But on April 2, I still was reading tweets about Offshoot Beer Co.  It had a Facebook page that looked legitimate, a web page on The Bruery's website, a logo, and some cool can designs shown below.  You know, I guess The Bruery figured out a way to stay true to its claim never to brew an IPA, while brewing IPAs. 

Offshoot will "specialize in hoppy beers, primarily IPAs and Double IPAs, in 16 oz cans that will be available directly from our brewery in limited supply and on a monthly basis."  These beers will be hard to find, but that is part of the fun.  The Bruery is no stranger to hoppy beers, and with its Humulus Imperial Lager The Bruery showed it was IPA-curious.  With so many new hops available, and the rise of cloudy IPAs, I can only imagine what kind of creative IPAs Offshoot is going to brew.  Here is information on its first two IPAs:

Fashionably Late™ a juicy, hazy IPA
Hops: Citra, El Dorado, and Mandarina Bavaria
Malts: Two-Row and Pale Wheat malts, rolled oats
Yeast: S-04
ABV: 6.5%

Better Late Than Never™ a juicy, hazy Double IPA
Hops: Mosaic, Vic Secret, Citra
Malts: Golden Promise, Wheat Malt
Yeast: BSI-Barbarian
ABV: 8.5%

These beers are scheduled for a late April release.  I have to admit, part of me still thinks this is some kind of elaborate joke.