Wednesday, March 18, 2009

Good WSJ Article

Here is a good article on starting a craft brewery in hard times. (Not sure if subscription is required.) I suspect it would be tough to start a brewery even in good times, but good beer is somewhat recession resistant. If the start-ups make good beer they should do well, like The Bruery. If the entrepreneurs use the '80s model of brewing four or five boring beers than they'll likely fail. As a beer drinker that seeks out good beer, I say go bold and shun those golden and amber ales and obligatory oatmeal stouts.

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