Beer Hype

I just received an email from The Bruery about its super-hyped Black Tuesday, which I post below:

The response was not unprecedented. In fact, the precedent was set last year when hundreds of our beloved fans stood anxiously around our building for hours on end, trying to get themselves a ticket into our Black Tuesday celebration. We hoped, and still believe, that online sales would be a far more convenient way for us to sell the tickets and for you to get them without having to waste an entire day in our parking lot without a promise of beer. Unfortunately, the company who runs our ecommerce server didn't seem to think the response would be so great. We did all we could and warned them numerous times in the past two weeks, even reminding them yesterday that this morning was going to be crazy, but you know how that story ends.

Clearly, things didn't end up going to plan. The server crashed before we could even update the page with the sales info due to constant refreshes in the minutes just before 9am. We're sorry. If there was something we could have done immediately to remedy this we would have, but along with the server, our internet also kicked the bucket. We couldn't even send an email to update everyone. In fact, this email isn't even being written from The Bruery offices.

On that note, here is your update.

BLACK TUESDAY TICKETS WILL BE ONSALE TOMORROW AT 9AM. We are setting up a new, dedicated server and we are told that it will work. All of the below info still remains true. If for some reason this changes, we will email you tonight or prior to 9am tomorrow.

We are extremely sorry for this hiccup in our planning and we hope it didn't ruin your mornings or your opinion of our beer.

Cheers,
The Bruery

The Bruery's website has details for those that want to buy Black Tuesday.  I will pass.  I just don't get worked up for the high alcohol imperial stouts.  That being said, I would like to try Black Tuesday at some point, I am just too lazy to jump through all the hoops that the demand for this beer requires.