The beer world's face of evil is invading San Diego under the guise of one of its craft brewery subsidiaries. Anheuser-Busch's 10 Barrel Brewing, which is based in Bend, Oregon, and that was acquired by AB in 2014, has filed an application to operate a brewpub in downtown San Diego. The planned 10,450 square foot space (which is HUGE) will include a ground floor and rooftop restaurant, and a small brewery. I know this craft beer fraud should cause me to go on a Lewis Black-style rant, but I'm not feeling it for a couple of reasons. Attentive beer drinkers know 10 Barrel is owned by AB, and I suspect the new brewpub will be slick and reek "corporate," like a Yard House, so beer geeks will approach it with caution. Yard House serves some kind of purpose, and so, I guess, will the new AB/10 Barrel brewpub. More importantly, playing James Bond to AB's Ernst Stavro Blofeld is award-winning Monkey Paw Brewing. Whether it's ignorance or arrogance, 10 Barrel's planned location is about a block from the Monkey Paw Brewing pub. To paraphrase Mr. Bond, I bet that beer drinkers prefer their beer "crafted, not macroed."
Friday, January 29, 2016
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment