The beer world's face of evil is invading San Diego under the guise of one of its craft brewery subsidiaries. Anheuser-Busch's 10 Barrel Brewing, which is based in Bend, Oregon, and that was acquired by AB in 2014, has filed an application to operate a brewpub in downtown San Diego. The planned 10,450 square foot space (which is HUGE) will include a ground floor and rooftop restaurant, and a small brewery. I know this craft beer fraud should cause me to go on a Lewis Black-style rant, but I'm not feeling it for a couple of reasons. Attentive beer drinkers know 10 Barrel is owned by AB, and I suspect the new brewpub will be slick and reek "corporate," like a Yard House, so beer geeks will approach it with caution. Yard House serves some kind of purpose, and so, I guess, will the new AB/10 Barrel brewpub. More importantly, playing James Bond to AB's Ernst Stavro Blofeld is award-winning Monkey Paw Brewing. Whether it's ignorance or arrogance, 10 Barrel's planned location is about a block from the Monkey Paw Brewing pub. To paraphrase Mr. Bond, I bet that beer drinkers prefer their beer "crafted, not macroed."Friday, January 29, 2016
Outraged?
The beer world's face of evil is invading San Diego under the guise of one of its craft brewery subsidiaries. Anheuser-Busch's 10 Barrel Brewing, which is based in Bend, Oregon, and that was acquired by AB in 2014, has filed an application to operate a brewpub in downtown San Diego. The planned 10,450 square foot space (which is HUGE) will include a ground floor and rooftop restaurant, and a small brewery. I know this craft beer fraud should cause me to go on a Lewis Black-style rant, but I'm not feeling it for a couple of reasons. Attentive beer drinkers know 10 Barrel is owned by AB, and I suspect the new brewpub will be slick and reek "corporate," like a Yard House, so beer geeks will approach it with caution. Yard House serves some kind of purpose, and so, I guess, will the new AB/10 Barrel brewpub. More importantly, playing James Bond to AB's Ernst Stavro Blofeld is award-winning Monkey Paw Brewing. Whether it's ignorance or arrogance, 10 Barrel's planned location is about a block from the Monkey Paw Brewing pub. To paraphrase Mr. Bond, I bet that beer drinkers prefer their beer "crafted, not macroed."
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