Friday, January 29, 2016


The beer world's face of evil is invading San Diego under the guise of one of its craft brewery subsidiaries.  Anheuser-Busch's 10 Barrel Brewing, which is based in Bend, Oregon, and that was acquired by AB in 2014, has filed an application to operate a brewpub in downtown San Diego.  The planned 10,450 square foot space (which is HUGE) will include a ground floor and rooftop restaurant, and a small brewery.  I know this craft beer fraud should cause me to go on a Lewis Black-style rant, but I'm not feeling it for a couple of reasons.  Attentive beer drinkers know 10 Barrel is owned by AB, and I suspect the new brewpub will be slick and reek "corporate," like a Yard House, so beer geeks will approach it with caution.  Yard House serves some kind of purpose, and so, I guess, will the new AB/10 Barrel brewpub. More importantly, playing James Bond to AB's Ernst Stavro Blofeld is award-winning Monkey Paw Brewing.   Whether it's ignorance or arrogance, 10 Barrel's planned location is about a block from the Monkey Paw Brewing pub.  To paraphrase Mr. Bond, I bet that beer drinkers prefer their beer "crafted, not macroed."

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