Monday, May 16, 2016

Douchey McDoucheface

Mike Hess Brewing's Claritas kolsch-style beer won a deserved Gold Medal at the World Beer Cup on May 7th.  A few days later I went into Mike Hess Brewing's Ocean Beach tasting room to buy a six-pack of Claritas and was told someone had bought the entire stock of Claritas after it had won the medal.  What a douchebag move.  Claritas is an excellent beer, but it is far from rare.  It is not Pliny the Younger, a limited, once-a-year release; it is brewed year-round and widely available.  Cleaning out the tasting room fridge of a brewer's core beer is not just rude but unsavvy and unsophisticated, too.  Winning a Gold Medal does not signify scarcity, it rewards a quality beer. 

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