Wednesday, January 17, 2018

A Legal Brew - Oceanside Ale Works

The West Coaster had an article last week on Oceanside Ale Works closure and the plan to re-open it, possibly under a different name.  I hope it's as easy as Oceanside Ale Works' co-owner Mark Pruciel makes it sound:  essentially, close for a few months, and then use the equipment Pruciel owns to open a new brewery.  I am a little wary at the nonchalance because in my business experience whenever there is money, co-partners, and lawsuits involved, nothing is easy or timely.  I have more than once seen partners undermine healthy, or at least viable businesses on purpose just to hurt or spite the other partners.  The part of the story that is head shaking in its silliness is that Pruciel's co-partner backed away from the business in 2013, due to Pruciel's decision to put his face on Oceanside's Dude double IPA label, in design that mimicked an Obama campaign-style poster (image below from the West Coaster).  You never know the things that push people over the edge.



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