Flagship February

The craft beer marketing idea of Flagship February is dominating my beer twitter today.  The idea is to drink flagship craft beers, like Stone Brewing's IPA, Sierra Nevada Pale Ale, or Anchor Brewing's Steam beer in the month of February.  The campaign also seems like a way to direct attention away from the latest shiny object beer trend and redirect focus and sales to core beers.  What a good idea, and it's perfect for social media. 

Stone Brewing's IPA or Sierra Nevada Pale Ale are easy flagship choices.  What about flagship beers from new or semi-new breweries?  How old does a beer have to be to qualify as a flagship beer?  I am guessing Societe Brewing's Pupil IPA or Apprentice IPA are flagship beers, as well as Modern Times' Black House and Blazing World, but what about flagship beers for newer breweries like Culture, or Kilowatt, or Burgeon, or any other brewery that has opened in the past few years?  Do they even have any flagship beers yet?   I guess you drink with whatever beers are always on these new breweries' tap lists or canning/bottling schedule.  Maybe I just need to not over think this hashtag-driven promotion and crack open a doggone Stone Brewing IPA, or an AleSmith .394. 

Wait, has .394 been around long enough to be considered a flagship beer?   I'm so confused.  Hmm,.. wait a minute, I see a hazy IPA on that tap list, I think I'll just drink it while I figure out the correct definition of flagship.