Tuesday, May 14, 2019

Resilience

Here is a Good Beer Hunting article on the Paradise fire, Sierra Nevada Brewing, Butte County, thousands of breweries, Resilience IPA, and so much more.  This article appeared a few weeks ago, but it is so well done I had to post about it.  If I give quotes, I'll quote the entire story, so take some time and read it.  The response from so many breweries who shifted schedules and donated time and materials to brew Resilience IPA, and so many people who bought pints of Resilience IPA is heartwarming.  Craft breweries, even ones the size of Sierra Nevada, have become community.  I can't think of another type of business that touches such a a cross-section of a neighborhood, or town, or city, or county.  The $15 million raised when Ken Grossman asked for help is staggering. 

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