Saturday, September 12, 2020

Missing The Modern Times Podcast

The Modern Times: The Podcast ran just seven episodes from April 2019 until January 2020. Then it disappeared. It no longer shows up on the podcast app (Overcast) I use, not even archived episodes, and I can't even find a link on Modern Times' website. (I found the link above on PodBean, and it has all seven episodes, so it is not extinct.) It is too bad, because it was a quality podcast. A beer podcast from a brewery runs a high risk of touting non-stop propaganda or boring you with brewing technicalities. The Modern Times' podcast avoided these traps and kept episodes to around 45 minutes. 

The podcast was informative. For example, it discussed why Modern Times releases more hazy double IPA in its special releases than other beer types (episode 5); the simple answer is greater demand for bigger IPAs. This may seem obvious, but Modern Times' sales run counter to the beer narrative that people want low alcohol beers, thinking that lead to poor selling session IPAs. Other topics I found interesting included how Modern Times selected beer festivals to attend (episode 2?), how it managed its beer release schedules, and a discussion with the Modern Times' employee responsible for the art and design at the various Modern Times locations (episode 4). My favorite part of each podcast was Modern Times' one-star Yelp reviews put to music. These funny songs are worthy of a compilation episode. I am not sure if the Modern Times' podcast was a Covid-19 casualty or not, but it was fun while it lasted.

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